Published at Wednesday, February 27th, 2019 - 17:41:59 PM. Cycling. By Leona Thibault.
Collectors spend the most money on their hobbies (£3,328), but cyclists are most serious about having the latest fashionable gear with over half (51 per cent) admitting it was important that they had the most up-to-date technology or equipment. On average, millennials have spent £2,533 on their hobbies so far, while retirees have spent £2,092. Over two-thirds (37 per cent) of millennials surveyed said they were likely to upgrade their kit, equipment and invest in the latest technology every year, versus just 15 per cent of 45 – 54s or seven per cent of retirees (65+). 14 per cent of millennials estimate they have spent more than £5,000 on their hobby equipment during their lifetime so far.
This is obviously a detail that affects every corner of the cycling world, but riding with more alcohol than oxygen in your veins is something the mid-20s cyclist can take in their stride. Carbo-loading for the Sunday ride with a 4am kebab, pulling on your kit after three hours of sleep, it’s a familiar routine for the poor self-control of youth, especially twinned with the peer pressure of friends who wouldn’t ride 60km anyway.
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